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Billboard Program
Our primary mode of promoting the phrase “God Loves You” will be through billboards and posters. We divide the audience for billboards into two segments, automobile travelers on limited access highways, such as interstates and turnpikes, and automobile travelers on primary and secondary roadways used for local traffic, such as state routes within a county. We call the first segment, the long trip segment and the second segment the short trip segment.
Long Trip Segment
For the long trip segment, our first campaigns will target travelers from NYC to DC and from Philadelphia to DC. The goal is to have a traveler from NYC to DC or Philadelphia to DC to encounter four to seven billboards that simply say, God Loves You. After the success of these campaigns, we will investigate other high traffic areas, such as DC to Richmond.
Short Trip Segment
For the short trip segment, we plan to place billboards and signs on primary and secondary roads. We will have two campaigns for the short trip segment. One campaign will be on leasing long term billboard space, from six to nine months. The other campaign will be asking churches and local businesses to put up signs that says God Loves You using our graphic design. For this campaign, we will be asking businesses and churches to donate space. We will cover the cost of creating the sign.
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Free Merchandise Program
“God Loves Me” Merchandise
he God Loves You Foundation will promote the phrase “God Loves Me” by giving away merchandise that contain this phrase. The merchandise will include, but not limited to, risk bands, tee-shirts, hats, polos, hoodies, mugs, stickers, magnets, pens, business cards, and flags.
Distributed by the Body of Christ
The God Loves You Foundation will give the merchandise free of charge to churches to give away to its members. Churches will need to enter an agreement with The God Loves You Foundation that they will not resell the merchandise or use it as an incentivize to donate to the church. he Foundation may also allow tax exempt organizations that seek to advance faith in Jesus to receive merchandise free of charge to distribute to the public. For example, The God Loves You Foundation will give merchandise to ministries that conduct crusades to gain followers to Jesus if they agree to not resell the merchandise or use it to incentivize financial contributions.
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